Mariah 25 x Walkers

For the 25th anniversary of Mariah’s All I Want for Christmas is You, we partnered with legendary director Joseph Kahn to shoot a broadcast commercial for Walkers (UK) and a music video, both on the same 2 day shoot. To support the Christmas campaign, we unearthed the old Super 8 footage that was used for the original music video from Sony’s Vault, and cut an all new video with never-before-seen footage. We partnered with Amazon, Spotify and Apple to create custom campaigns with Mariah, and for final campaign sparkle, we called Mariah’s celebrity pals and created a star-studded celebrity sing along video.

Silver Clio Award, Creative Effectiveness in Marketing

Silver Telly Award, Music