29Rooms

In a first-of-it’s-kind project, we built a multi-media, multi-brand partner, multi-artist immersive extravaganza to bring the digital brand Refinery29 to life. As a project director, this was one of the most challenging and rewarding endeavors of my career. The ambitious and wildly successful juggernaut went on to become the industry blueprint for brand experiences, and the 29Rooms brand itself became it’s own IP, travelling and expanding for years following.